backwards

Pathos{emotional appeal}

The main point to this article was to "keep moving forward", instead of going backwards.

Whether it is the right choice or wrong choice. This "advertisement" points out that by voting for Arnold Schwarznegger you are not going backwards on California,you are moving forward and making a "right" choice and helping California be a better state.

Ethos{credibility}

Ethos mainly known as credibility, this important add encourages a celebrity. Arnold Schwarznegger has been in many movies such as series Terminator and Hercules in New York as well as advertisements.Many countless people admire Mr. Schwarznegger and this has helped him become more politicly popular. Therefore numerous of people will vote for him, given that he is a celebrity and now he is interested in politics at this moment.

Logos{logic; reason}

The the message is that it is implied in the advertisement are thought non-logical examples, such as driving backward or going back in time. However it does mention that these things will return to the way they were,in the past. By impaling these messages. For example if we were going back in time we would see how much California was in debt and we still are. He is impaling how if people vote for him, with his political knowlage he would be able to fix our problems.In addition to that will be the reasonable thing to do.